Monday 9 August 2010

Uni-For all the sexes


Everyones Uniform

Everyones favourite closet basics usually originates from the place we now know as American Apparel. A top end High St retailer, that has a cult following, and a 'now' favourite amongst floppy haired boys who look to the likes of Zack Morris and Brian Johnson for exterior inspiration, or grungy bun head girls that team heavy footwear with black nail polish and leather jackets. American Apparel gives a reason to spend our well earned pennies on a simple treat that could just as easily be found hanging else where on the high street, and leave you with enough change to grab 3 Happy meals.

A favourite of mine due to their pastel colour pallet and their homage to 80's classic preppy styles. Their Miami Vice cuts and silhouettes, and barely-over-the-nipple gym wear, merchandised with their bold and diluted colours, act as a rainbow around each individual, yet identical store layout. With each garm represented solely in a plethora of pigments and an array of tones imaginable, the wheel of what to throw one oneself can be pretty tenacious.



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